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Actor Edward Norton creates social fundraising website

Actor Edward Norton creates social fundraising website


 The 40-year-old actor co-created Crowdrise.com earlier this year with film producer Shauna Robertson and Robert and Jeffrey Wolfe – founders of online retailer Moosejaw – to give individuals and organisations a platform to raise money for their favourite causes.

The Incredible Hulk star, Edward Norton has created a Facebook-type charity website and has enlisted the help of Hollywood pals Seth Rogen, Paul Rudd, Will Ferrell, and Kristen Bell to raise money for special causes.

The 40-year-old actor co-created Crowdrise.com earlier this year with film producer Shauna Robertson and Robert and Jeffrey Wolfe – founders of online retailer Moosejaw – to give individuals and organisations a platform to raise money for their favourite causes.

The actor and activist said: "We wanted to help bridge the gap between this generation, which is very comfortable identifying itself on platforms like this, and organisations that benefit.”

Users create their project page, which is linked to their favourite charities and then ask family and friends to sponsor their voluntary effort, donate money and/or start their own campaign.

And some of the actor's famous friends, including comedian Seth Rogen, Knocked Up star Paul Rudd, Forgetting Sarah Marshall actress Kristen Bell, and comic actor Will Ferrell have started their own pages to raise money for their favourite causes.

Talking about Norton’s fundraising initiative, Rogen, who is using the site to raise money for the Alzheimer's Association, told Daily Variety: "I'm all for anything that makes the idea of charity not lame and boring and very serious.

"Because I feel that that's what keeps a lot of young people away.”

Norton told the US newspaper: "What's cool about it is not that there are a couple of performers [on the site] who are well known, but that they're in the mix and shuffle with everyone else."

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