Dear Aunt Mab,
"I went through a relatively painless divorce about a year ago. 
As these things go it wasn't too bad, it was more sad than anything, my ex and I had grown apart. We'd seen very little of each other due to our jobs and decided to end it as it wasn't serving either of our purposes. I'm feeling pretty happy these day, good job, nice apartment downtown. I've started to see a nice younger guy and my friends are now calling me a Cougar. I saw the news about Madonna and her younger guy where she was called a Cougar! I hate that term. 
Does this make me one? I don't know how I feel about that label! Should I just laugh it off?"

 
Helena, Winnipeg, Manitoba

Aunt Mab says -

Cougar power is everywhere from TV reality shows to the woman next door slipping on red high heels with her jeans instead of sneakers. It's not surprising that you are feeling a little overwhelmed by it all.

Initially the term was regarded as an insult aimed at older women who were seen as desperate. The connotations were that she couldn't find a man , her beauty was fading and that she would find a younger guy to hookup with for the night. The younger guy would only be interested in a quickie and would have an even younger girlfriend waiting for him back home. It's not a pleasant thought, and it's demeaning.

But not anymore!  

Since celebrity hotties like Demi Moore and Vivica Fox have decided to 'own' the term, it's turned round to something much more powerful. Think Samantha on Sex in the City and you have a woman who knows exactly what she wants, can leave when she feels like it and can roar loud enough to send women half her age running. 

But does that mean you are a cougar? Why do you have to be anything? 

Why are financially secure men allowed to date younger women without being labelled as anything but older women get called Cougars? Why let the media dictate how you feel and how you look? Ultimately it is up to you to accept or reject any label that you feel others are putting on you.

Love it or laugh it off if you want. Call them on it if you prefer. 
The most important thing is that you have the relationship that feels right to you and that when it comes to real people with real feelings, labels are meaningless.

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